Perricone MD - No makeup relaunch

Makeup as potent as skincare.

Inspired by Perricone MD’s skincare credentials and containing its proprietary ingredients, No Makeup Skincare is designed to improve the appearance of skin’s texture and tone over time, while instantly providing a beautiful, natural look.

For the national launch, we proudly partnered with The Silver Women. Created by Simone Silverman, The Silver Women is a collection of interviews and stories reflecting the lives of women over 40 – women who are not afraid to reveal their age and happy to share their experiences lived through the decades.

The launch included campaign development, product and campaign photography, web design, email, banner ads, social assets, campaign and tutorial videos, retail graphics, brochures, and educational materials.