At Perricone MD, I served as the creative steward for the company's comprehensive rebranding. This implementation included a complete redesign of all product packaging to present a cohesive and modern new look that aligned with our brand strategy and goals. Leading the reorganization of our product lines, I redesigned primary and secondary packaging, launched impactful brand campaigns, and enhanced both the digital and retail presence. Additionally, I directed product photography in alignment with the new brand vision, elevating the company's market position and consumer appeal.
