Perricone MD - Essential fx campaign

Boldly pushing the limits brings powerful results.

Born out of a fearless pursuit of innovation, the Essential Fx Acyl Glutathione product is the most potent formula in Perricone MD’s portfolio. This launch campaign is equally as inspirational. We partnered with the Scientista Foundation to empower women in science and engineering and enlisted the Nutrigonomics pioneer Dr. Yael Joffe to tell her story of relentless pursuit to fight deadly diseases.

Product launch included: ad campaign, packaging, product and campaign photography, web design, email campaign, banner ads, product and testimonial videos, social, retail graphics, brochures, educational materials.